Information is knowledge, actual data, instructions and in general, everything that helps inform people. Information shall meet the following criteria:
  • Accuracy. A story must be reported correctly, facts must be based on solid evidence, quotes must be accurate and free from any distortion, sources must be identified.
  • Completeness. Information must contribute to informing audience and must be essentially complete. Essentially complete means including sufficient information that excludes incorrect understanding of facts and their contexts.
  • Fairness and balance. Information must be fair and balanced; a story must represent all those opinions that help understand the essence of an issue.

Sources and balance

What is a news story?


Agenda setting


How to analyze a news story critically?